- 50+ ready-to-use hook templates organized by niche and content type
- Each template is proven to increase retention when customized properly
- Templates cover tech, lifestyle, education, business, entertainment, and more
- Real examples from top creators showing how to adapt each template
- Step-by-step customization tips to make templates authentic to your voice
Creating the perfect video hook from scratch is hard. You stare at your script, delete it, start over, and still end up with "Hey guys, welcome back..." That's why we've compiled 50+ proven hook templates you can copy and customize in seconds.
These aren't random ideas - they're tested scripts from videos with millions of views. Each template follows psychological principles that make viewers want to keep watching.
Best of all? You can copy, paste, and customize these templates right now.
How to Use These Templates
Before we dive into the templates, here's how to use them effectively:
- Choose a template that matches your content type and goal
- Replace placeholders with your specific topic, results, or story
- Add your voice - adapt the language to sound like you
- Keep it under 15 seconds for maximum impact
- Test and refine based on your retention analytics
Universal Templates (Work for Any Niche)
These templates work across all content types and niches:
Example: "This thumbnail strategy got me 2 million views in 48 hours. I'm going to show you exactly how it works."
All NichesExample: "Everyone says you need 10,000 subscribers to make money. They're wrong. Here's what actually works..."
All NichesExample: "I wasted $5,000 on YouTube ads before I discovered one thing that changed everything."
All NichesExample: "97% of YouTubers don't know this about the algorithm. It's the difference between 100 views and 100,000 views."
All NichesExample: "Why do some videos go viral while others with better editing get 50 views? I studied 1,000 videos to find out."
All NichesTech & Software Templates
Tech & Software
Example: "ChatGPT has a hidden feature that writes better code than GPT-4. 98% of users have no idea it exists."
Example: "I tested Notion vs Obsidian for 30 days. The winner wasn't even close."
Example: "This 5-minute VS Code setup will double your coding speed. I've tested it on 20 projects."
Example: "If your Mac keeps running slow, you're making this one mistake. Here's how to fix it in under a minute."
Example: "Stop paying for Adobe Photoshop. This free alternative does 90% of the work for $0."
Lifestyle & Vlog Templates
Lifestyle & Vlogs
Example: "I tried living like a CEO for 30 days. Day 12 was insane."
Example: "I wasn't supposed to film this. But my surprise proposal went completely wrong and I caught it all."
Example: "I quit social media for 90 days. The results shocked even me."
Example: "I've been hiding something from you for 6 months. Today I'm finally revealing everything."
Example: "Can you start a business with $100 in 7 days? I tried it and made $3,000."
Education & Tutorial Templates
Education & Tutorials
Example: "In the next 10 minutes, you'll learn how to edit videos 10x faster. Let's start with the most important step."
Example: "If you're studying with flashcards, you're making the same mistake I made for 5 years. Here's what to do instead."
Example: "I interviewed 50 professional photographers about editing. They all use this technique that nobody talks about."
Example: "You don't need a degree to get a tech job. I proved it by landing 5 job offers in 3 months."
Example: "This study method cut my study time by 60%. Here's the exact system I use."
Test Your Hook Before You Upload
Use our AI-powered Video Analyzer to score your customized hook and get specific improvement suggestions.
Analyze Your Video →Business & Finance Templates
Business & Finance
Example: "I made $50,000 in 3 months selling digital products. Here's the exact breakdown."
Example: "My client went from $0 to $100K/month in 6 months. This is the exact strategy we used."
Example: "After 10 years in real estate, I can tell you the secret nobody wants you to know about buying property."
Example: "I invested $10,000 in index funds. 5 years later, here's what happened."
Example: "This business model generates $5,000/month with only 5 hours of work. I'll show you how to set it up."
Entertainment & Comedy Templates
Entertainment & Comedy
Example: "*Throws phone in blender* Okay, now that I have your attention, let me explain why I just did that."
Example: "What if I told you I could survive on only candy for a week? Watch this."
Example: "I'm about to try foods that are banned in my country. I have no idea what's going to happen. Let's find out together."
Example: "My roommate has no idea I'm about to turn his room into a ball pit. He's going to lose his mind."
Example: "YouTube told me not to make this video about clickbait. That's exactly why I'm making it."
Fitness & Health Templates
Fitness & Health
Example: "I went from 25% body fat to 12% in 12 weeks without counting calories. Here's the protocol."
Example: "If you're doing squats like this, you're wasting your time. This small change makes it 300% more effective."
Example: "I tried carnivore diet for 30 days. Here's what happened to my body and energy levels."
Example: "This 7-minute routine gave me visible abs in 4 weeks. No equipment needed, just follow along."
Example: "I spent $2,000 testing 30 supplements. Only 3 actually worked. Here they are."
How to Customize Templates for Authenticity
The templates are a starting point, but the magic happens in customization. Here's how to make them yours:
1. Add Specific Numbers
Replace vague terms with exact figures:
- Weak: "I made a lot of money" â Strong: "I made $12,847 in 21 days"
- Weak: "This works really well" â Strong: "This increased my retention by 47%"
2. Use Your Voice
Adapt the language to match how you actually speak:
- Formal audience: "This methodology increased efficiency by 60%"
- Casual audience: "This hack literally saved me 6 hours a week"
3. Include Proof Elements
Add credibility markers that make viewers trust you:
- "After testing this on 47 clients..."
- "I spent 6 months researching this..."
- "This worked for me after 127 failed attempts..."
4. Match Energy to Content
High energy for entertainment, calm authority for education:
- Entertainment: "I can't believe this actually worked!"
- Education: "The data clearly shows this approach..."
Don't use templates that don't match your content. A Result Preview won't work if you don't have impressive results to show. A Story Tease won't work if your story isn't compelling. Choose templates that highlight your actual strengths.
More Quick-Copy Templates
Here are 15 more templates you can use immediately:
"The best hooks feel effortless, but they're carefully crafted. These templates give you the structure - you bring the authenticity." - Ali Abdaal
Frequently Asked Questions
You should customize them for your specific content and audience. The templates provide structure and proven patterns, but the most effective hooks are authentic and tailored to your unique value proposition and niche.
The Direct Value Promise template works best for beginners because it's straightforward and easy to execute. Simply state what viewers will learn and why it matters. As you gain confidence, experiment with Story Teases and Pattern Interrupts.
Match the template to your content type and goal. Tutorials work best with Result Previews, vlogs with Story Teases, educational content with Compelling Questions, and entertainment with Pattern Interrupts. Test different templates and check your 30-second retention.
No. Variety keeps your content fresh and helps you reach different viewer preferences. However, if you find a template that consistently performs well for your niche, you can use variations of it while maintaining the core structure.
Most effective hooks are 5-15 seconds. You need to grab attention within the first 5 seconds, but you have up to 30 seconds to complete your full hook setup. After 30 seconds, viewers expect you to deliver on your promise.
Yes, many top creators combine elements from different templates. For example, you might start with a Pattern Interrupt, then immediately follow with a Result Preview. Just ensure the combination feels natural and doesn't confuse viewers.
