Estimate the monetary worth of any YouTube channel for buying or selling. Get a detailed breakdown of subscriber value, monthly revenue potential, and engagement multipliers.
Multiple factors contribute to a channel's worth in the marketplace.
Enter any YouTube channel URL, video link, or @handle.
We fetch subscribers, views, videos, and engagement data.
Our algorithm applies industry multipliers and niche factors.
Receive a value range with detailed breakdown.
Different niches command different valuations based on monetization potential.
Different approaches used to calculate YouTube channel worth.
Our estimates are based on industry-standard valuation methods and real market data. However, actual sale prices can vary significantly based on buyer demand, negotiation skills, and specific channel characteristics not visible in public data. Use our estimate as a starting point for negotiations, not a guaranteed sale price.
The most valuable channels have: 1) High and growing subscriber counts, 2) Strong engagement rates (likes, comments), 3) Monetization in good standing, 4) High-CPM niches (finance, business, tech), 5) Evergreen content that continues generating views, 6) Diverse revenue streams, and 7) Content not dependent on a specific personality.
A 100K subscriber channel can range from $5,000 to $100,000+ depending on the niche and engagement. A gaming channel at 100K might sell for $8,000-$20,000, while a finance channel could fetch $30,000-$80,000. The key factors are monthly revenue, engagement rate, and growth trajectory.
Technically, YouTube's Terms of Service prohibit selling accounts. However, channel sales happen regularly in the marketplace. The practical approach is selling the "brand" or "business" that includes the YouTube channel. Many successful acquisitions are structured this way. Always use escrow services and proper documentation.
Finance channels have the highest CPM rates ($20-$50+ per 1,000 views) because financial advertisers pay premium prices. A finance channel earning $5,000/month is worth more than an entertainment channel earning the same amount because the finance audience is more valuable for affiliate marketing, courses, and high-ticket product sales.
Engagement rate affects the valuation multiplier. A channel with 8% engagement might get a 1.5x multiplier on the base value, while one with 1% engagement might get a 0.7x multiplier. High engagement indicates an active, loyal audience that will continue watching after ownership transfer.
Subscribers alone don't determine value. A channel with 50K engaged subscribers in finance could be worth more than a 500K subscriber entertainment channel with low engagement. What matters is how much revenue those subscribers generate and how actively they engage with content.
Yes! Non-monetized channels still have value based on subscriber count, engagement, and potential revenue. We estimate what the channel could earn once monetized. However, non-monetized channels typically sell for 30-50% less than equivalent monetized channels due to the uncertainty.
Popular marketplaces include FameSwap, Social Tradia, Fliip, and Empire Flippers (for larger channels). Always use platforms with escrow services, verify analytics through screen share, and never transfer ownership before receiving payment through escrow.
Older channels (2+ years) are generally more valuable because they have established authority with YouTube's algorithm, a proven content library, and demonstrated longevity. New channels with rapid growth might be seen as risky or potentially using inorganic growth methods.
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