Project your monthly and yearly YouTube income based on your current views and RPM performance.
How seasonal CPM changes affect your monthly income.
Views needed to reach common monthly income targets.
In YouTube Studio โ Analytics โ Revenue, you can see monthly earnings. Filter by date range (custom month) to see specific periods. Earnings shown are estimates until finalized around the 10th of the following month. Export data to a spreadsheet for long-term tracking and trend analysis.
Several factors cause monthly variation: 1) Seasonal CPM changes (Q4 vs Q1 can differ by 50%+), 2) Video performance variance (viral vs normal videos), 3) Audience geography shifts, 4) Upload frequency changes, 5) Algorithm changes affecting views, and 6) Advertiser budget cycles.
Rough benchmarks (at average RPM): 10K subs = $50-$300/month, 50K subs = $200-$1,500/month, 100K subs = $500-$5,000/month, 500K subs = $3,000-$25,000/month, 1M subs = $10,000-$100,000/month. Range depends heavily on niche, upload frequency, and audience engagement.
Our calculator includes seasonal multipliers: Q1 (Jan-Mar) = 60-80% of baseline, Q2 (Apr-Jun) = 85-95%, Q3 (Jul-Sep) = 85-100%, Q4 (Oct-Dec) = 120-170%. December peaks around 170% then crashes to 60% in January. Plan content and savings accordingly.
Not necessarily. Most channels experience: growth spurts when videos go viral, plateaus when algorithm favor decreases, seasonal dips in Q1, and gradual organic growth from search traffic. Month-to-month, expect 20-50% variance. Look at 3-6 month averages for true trajectory.
Strategies for stable income: Upload consistently on a schedule, create evergreen content that earns year-round, diversify revenue (memberships, sponsorships, products), build email list for traffic you control, target multiple niches/topics, and maintain content library that generates passive views.
At average $5 RPM: $1,000 รท 30 days = $33/day. At $5 RPM, that's 6,600 daily views. At $10 RPM, only 3,300 daily views. At $3 RPM, you need 11,000 daily views. This is achievable with 3-4 videos averaging 50K-100K views each per month.
Use our calculator with growth rate: stable (0%) for established channels, 5-10% for growing channels, 15-20% for fast-growing channels. Factor in seasonal adjustments. Conservative projections: use your lowest RPM month. Optimistic: use your best month. Reality is usually between.
Financial advisors recommend: 6+ months of expenses saved, consistent monthly income covering expenses (not just one good month), multiple revenue streams beyond AdSense, and clear growth trajectory. Most successful full-timers waited until earning 1.5-2x their living expenses monthly before quitting, to account for fluctuations.
This is the "January CPM crash" - advertisers reset budgets after holiday spending, CPMs drop 30-50%, views often decrease too as people return to work/school. Expect January to be your lowest earning month. Many creators save December earnings to buffer through Q1. By March-April, CPMs typically recover.
Keep them separate for planning. AdSense is relatively predictable; sponsorships are variable. Track AdSense as baseline income. Sponsorships are bonus income - don't count on them for essential expenses until you have consistent brand relationships. Once you have regular sponsors, factor them in separately.
Our calculator uses 2026 seasonal CPM data and industry-average RPMs. Accuracy depends on: how close your actual RPM matches input, actual vs predicted view growth, and real seasonal variation in your niche. Use your actual YouTube Studio RPM for best results. Projections are estimates - actual results will vary.
Get niche-specific RPM estimates for better projections.