Calculate your YouTube CPM (Cost Per Mille) based on your niche, audience location, and content type. See exactly what advertisers pay per 1000 ad impressions.
Understanding Cost Per Mille is key to maximizing your YouTube revenue.
Formula: RPM = CPM × 55% (creator share) × Monetization Rate
The journey from advertiser spend to your bank account.
Your content category is the biggest factor affecting CPM.
Where your viewers live significantly impacts your earnings.
Choose your content category from 10 different niches with accurate CPM data.
Select where most of your audience is located to apply country multipliers.
Get your estimated CPM, RPM, and monthly earnings breakdown instantly.
Advertiser budgets fluctuate significantly by quarter.
Different ad formats have different payout rates.
A "good" CPM depends on your niche and audience location. For US-based audiences: $4-8 is average, $10+ is good, and $15+ is excellent. Gaming channels might consider $3 good, while finance channels expect $15+. Compare within your niche rather than across all of YouTube.
Low CPM is usually caused by: 1) Audience from low-CPM countries (India, SEA), 2) Low-paying niche (gaming, music), 3) Q1 seasonality (January-March), 4) Not enough 8+ minute videos for mid-roll ads, or 5) Content flagged as "limited ads" or age-restricted.
Go to YouTube Studio > Analytics > Revenue tab. You'll see both CPM (what advertisers pay) and RPM (what you earn). You can filter by video, date range, and geography to understand which content performs best.
Directly, no - the CPM rate is similar. But videos over 8 minutes can have mid-roll ads, which means more ads per view. A 15-minute video might show 3-4 ads vs 1 ad for a 5-minute video, dramatically increasing earnings per view even with identical CPM.
Advertisers work on annual budgets. They spend heavily in Q4 (holiday shopping), then reset budgets in January. New yearly budgets are distributed conservatively at first. CPM typically recovers by March-April and peaks again in November-December.
Yes! 1) Target English-speaking, high-income country audiences, 2) Make videos 8+ minutes for mid-roll ads, 3) Stay advertiser-friendly (no profanity, controversial topics), 4) Upload more during Q4, 5) Improve watch time to show more ads per viewer.
Finance and investing content has the highest CPM, often $15-35 or even higher. This is because financial services advertisers (banks, investment apps, insurance companies) have high customer lifetime values and pay premium rates to reach potential customers.
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions - the gross rate. RPM (Revenue Per Mille) is what you earn per 1,000 views after YouTube's 45% cut. RPM is always lower and is the number that matters for your actual earnings.
YouTube takes 45% of all ad revenue. So if a video has a $10 CPM, you receive $5.50 per 1,000 monetized views (55%). This split has been consistent since 2007 and applies to all Partner Program creators regardless of size.
Australia has fewer advertisers competing for a smaller but wealthy audience, driving up prices. Additionally, many US companies advertise in Australia (same language), increasing competition. The smaller inventory relative to demand creates premium pricing.
No. Only 40-60% of views typically show ads due to: ad blockers, YouTube Premium subscribers, limited ads content (yellow $), viewers in countries without ads, and algorithmic ad fill rate. RPM accounts for this; CPM only measures monetized views.
Desktop and TV viewers generate higher CPM than mobile viewers. Desktop allows display ads alongside videos, TV shows premium living room ads, while mobile has limited ad space. Channels with more desktop/TV traffic often see higher overall CPM.
Absolutely. Each video attracts different advertisers based on its specific topic, keywords, and viewer demographics. A finance tip video might have $20 CPM while a lifestyle vlog on the same channel has $8 CPM. Check per-video revenue in YouTube Studio.
New creators typically see average to slightly below-average CPM for their niche. CPM isn't based on channel size - it's based on audience demographics and content type. A new finance channel can have $20 CPM from day one if targeting US audiences.
Our calculator uses 2026 industry-standard CPM rates based on extensive data from YouTube creators across all niches. Actual CPM can vary based on specific content, viewer engagement, and advertiser demand. Estimates are typically within ±25% of actual rates.
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